Measure Hidden Bias: Implicit Association Testing
PeerProbe's IAT feature reveals jurors' subconscious associations so you can address biases before they influence your case.
Implicit Bias Stays Hidden
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Implicit biases are automatic, non‑conscious attitudes that can influence juror decision‑making.
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Standard voir dire often fails to uncover these hidden associations.
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Studies show participants implicitly associate guilt more strongly with Black defendants than White defendants.
Psychology-Backed
Reveal and Reduce Bias with IAT
The Implicit Association Test (IAT) measures the strength of automatic associations by tracking how quickly participants link words and images.
PeerProbe integrates IATs into pre‑trial questionnaires, enabling attorneys to identify jurors who may unconsciously associate certain races or concepts with guilt or innocence. The test complements demographic and psychographic data to create targeted voir dire strategies.
IAT results raise awareness of implicit biases and help attorneys craft educational voir dire questions that encourage jurors to reflect on their own assumptions.
Why it matters for your firm
Identify Hidden Biases
Discover implicit attitudes that jurors may not disclose through direct questioning, giving you a more complete picture of potential prejudice.
Promote Fairness
Use IAT results to balance your panel and mitigate the risk of biased verdicts.
Holistic View
Combining IAT results with demographic, social‑media and case‑specific data produces a more accurate bias assessment.
Educate Jurors
IAT results can be used to instruct jurors about implicit bias and its effects, fostering awareness and accountability.
How IAT Testing Works
Administer the Test
Prospective jurors take a brief online test that asks them to sort words and images quickly; the speed of responses indicates the strength of associations.
Analyse the Results
The system calculates the difference in response times to identify implicit biases and compares them with demographic norms.
Integrate Findings
IAT scores feed into PeerProbe's overall juror profile and bias score, informing voir dire questions and strikes.
Real attorneys, real outcomes
Before PeerProbe
"We assumed our jurors were unbiased because they claimed to be fair."
After PeerProbe
"IAT Testing revealed a hidden presumption of guilt against certain groups; we adjusted our voir dire and ensured a balanced panel."
— Criminal Defense Attorney
Before PeerProbe
"Jurors lacked awareness of their own biases."
After PeerProbe
"The IAT encouraged jurors to reflect on their implicit attitudes and made them more receptive to instructions about fairness."
— Trial Judge
Common questions
Harness the Science of Bias
Confidential and ethically administered; no direct juror contact.